BUSINESS QUIZ-5


1.Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras.
Ans.Yale University, named after Elihu Yale

2.Recently, a product was introduced in the US markets that was named after a renowned immunologist who joined this beverage company as its first chief of R&D in 1993. Name the product and the company.
Ans.VIA, the instant coffee brand from Starbucks. It’s named after the company’s former R&D chief Donald Valencia.

3.Who was credited by Philip Kotler for popularising the term "Relationship Marketing"?
Ans.Barbara E Bund of MIT Sloan School of Management

4.This dish first invented by Kundan Lal Gujral in 1929 in Peshawar and served by one of Delhi's most popular restaurants founded by him is celebrating its 80th anniversary. Name it.
Ans.Tandoori, butter chicken

5.Which founder spoke these words: Time should make enemies and Life should make friends?
Ans.Henry R Luce, the founder of the Time and Life magazines

6.Who manufactured the first portable MP3 player?
Ans.South Korean company Saehan with its MPMan F10/F20 models

7.This dairy products company in the UK sells Cow & Gate Baby foods, Farmer's Wife cream and St Ivel cheese. It also has named one of its products from the Indian brand Amul. Name the brand and the company that owns it.
Ans.Utterly Butterly butter from UNIQ of the UK

8.Who started an ad agency in 1980 with a mandate from its promoter to set up one of the best textile advertising agencies in India?
Ans.A G Krishnamurthy, the founder of Mudra, on the behest of Dhirubhai Ambani

9.In this company, its products are identified by single word names. The storage units and coffee tables it manufactures are named after places in Sweden and its bathroom items are named after Scandinavian lakes, bays and rivers. Identify it.
Ans.Ikea