BUSINESS QUIZ-4
1.What is common to Xerox, Lufthansa, Alcatel and Olivetti in the Indian context?
Ans.They all had joint ventures with the B K Modi group in India

2.This Indian entrepreneur named one of the ITES companies he set up by the Latin word for the number ‘4’. Identify the person and the reason for naming it so?
Raman Roy, the BPO startup entrepreneur, appropriately named his fourth venture Ans.Quattro

3.What was the excitement about amongst the readers around the world and the residents of the Village of Mamaroneck on the release of issue No. 600 to issue No. 603 of a publication that comes out from there?
Ans.Archie Comics. Issues in which Archie gets married to Veronica first and then Betty.

4.Name the market researcher and the term he coined in the late 1950s when he used a tachistoscope and projected the words ‘Drink Coca-Cola’ and ‘Eat Popcorn’ for 1/500th of a second at the screening of a movie and claimed that the sales of the respective products had gone up.
Ans.James Vicary who coined the term Subliminal Advertising

5.Which company came out with this line during its days of leadership in its category: “The leader should do more. It’s only right”?
Ans.Cadillac

6.Which company was asked to withdraw one of its specially designed beverage cans from the market after a customer complained that when the packs were stacked in a certain way on a shelf, they produced a pattern that read S-E-X?
Ans.Pepsi

7.What is the third bottom line in the management term “Triple Bottom Line”?
Ans.The company’s planet account. A measure of how environmentally responsible it has been.

8.Who had named its brands as Fugitive, Die-Hard, Titanic and Terminator after the Hollywood blockbusters.
Ans.Woodland Shoes

9.Name the two-wheeler brand whose name when translated in its country of origin means a ‘wasp’.
Ans.Vespa in Italian means a wasp