Saturday, October 31, 2009

BUSINESS QUIZ-9
1.Which company’s celebrity chief of marketing who lasted only for 10 months set up a “trend office” in New York to track developments in home furnishings and apparel and was instrumental in launching a fashion line by the name Metro7?
Ans.Wal-Mart. It had recruited Julie Roehm, a celeb marketing executive from Chrysler, and subsequently realised that she was unfit.

2.Which brand has set up a worldwide fund that has been working with the Girls Scout of the USA to help young girls counter idealised beauty images?
Ans.Dove. The Dove Self Esteem Fund.

3.The CEO of this European company became a national hero and legend in his country. However, his expansion programme in television and personal computer manufacturing brought financial problems commensurate with the size of the company in the late 1980s and he committed suicide. Identify him and the company.
Ans.Kari Kairamo of Nokia Corporation

4.Complete this. The ________ Mercedes Art Car is known by the abbreviation _______ car which is considered the most revolutionary vehicle since the Mini.
Ans.Swatch Mercedes Art Car better known as the SMART car

5.These two rival companies first entered into an arrangement with the object of preserving each other’s sources of palm oil supply during the 1920s. Subsequently, this turned into a merger and resulted in a boom in palm oil production in Congo and the Solomon Islands. Name the two companies involved and the merged company’s current name.
Ans.Lever Brothers and Unie of Holland now known as Unilever

6.Project Arrow is the name for which government department’s programme to provide new technology-enabled service to the common man?
Ans.Department of Posts

7.Which brand founded a customer loyalty programme called the Aristocracy Club in India?
Ans.Arrow

8.Who owns the pet insurance company, PurinaCare?
Ans.Nestle

9.Which soap brand was launched with the theme: “Ek Tukda Chand Ka (A piece of the moon)”?
Ans.Fair and Lovely soap from HUL

Friday, October 30, 2009

BUSINESS QUIZ-8
1.With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand.
Ans.An Angry Whopper Sandwich from Burger King. Angry-grams are a humorous way of venting one’s anger against an annoying person.

2.This brand was founded by a carpenter in 1895 whose wife gave it a name by which it is popular even today. Five years later, he sold it for just $450. Advertisements in the 1900s proclaimed it as “America’s most famous dessert”. Identify it.
Ans.Jell-O, now owned by Kraft Foods, was created by Pearle Wait in 1895

3.The foundation of this bank is associated with George Woods, one of the former presidents of World Bank, and an eminent Indian who instituted the Forum of Free Enterprise in India. Name it.
Ans.ICICI, set up on January 5, 1955

4.This watch brand shares its name with an Indian biscuit brand. It was inspired by the super-charged race cars of the 24 of Le Mans and is the first square-cased, water-resistant watch. Name it.
Ans.Monaco by Tag Heuer

5.Which is the only magazine in English that has not published any advertisements — other than its own?
Ans.Mad Magazine

6.Name the cosmetics brand founded by this South African marketing legend who claims to have got his first lessons in marketing and CRM when he became a gambler at a very young age.
Ans.Black Like Me founded by Herman Mashaba in 1985

7.Which sportsman endorsed an aftershave brand called Six Love and why was it named so?
Ans.Björn Borg, it was manufactured by his company (also called Björn Borg) in sync with the six continuous French Open titles won by him

8.Which popular term was contributed by a former Swedish bank called Kreditbanken?
Ans.The Stockholm syndrome

9.Which company’s “customer-managed” marketing programme is named Tremor?
Ans.Procter & Gamble. It involves mothers and teenagers.

Thursday, October 29, 2009

BUSINESS QUIZ-7

1.One of this brand’s print ads featured a four-armed, scantily clad woman wearing gold clothing, accompanied by the headline, “There is a Goddess.” The company that owns the brand was accused by a group called the American Hindus Against Defamation of tarnishing the image of the Hindu god Shiva. Name the brand.
Ans.Kohler, a sanitary ware and home furniture company based in the US

2.Which company’s first Indian factories were set up in Mocama and Digha, Patna in Bihar?
Ans.Bata India

3.What is common to these names — Jolt, ok, Mr, XL, Shasta and Kitty?
Ans.They are all names of different types of cola drinks

4.The founder of this company came up with its name while he was with his mother at her kitchen table using an anagram set. He initially worked as a bank clerk in the late 1870s. Name him and his company.
Ans.Kodak, founded by George Eastman (in the picture)

5.Which company’s strategy of operating retirement homes failed despite assuming that its culture of caring qualified it to operate them? It wrote off $545 million against this diversification.
Ans.Avon, the cosmetics company

6.This US-based company survived World War I by building phonograph cases, dressers, counters and furniture for a confectioner’s store and a corset company. It is the largest exporter in the US in terms of sales. Name it.
Ans.Boeing

7.Identify this brand whose jingle’s first note is an assortment of 20 sounds, including a tambourine, an anvil, an electric spark and a hammer hitting a pipe. The four other notes are a mix of xylophone, marimba, bells and other sounds. Every five minutes, the jingle is heard in a commercial somewhere in the world.
Ans.The Intel Inside jingle that was launched in 1991

8.What is so special about a bar called Route 69 in a Latin American country?
Ans.It is the world’s first cocaine bar that is situated in Bolivian capital La Paz

9.Name the first actress to have a perfume named after her posthumously.
Ans.Greta Garbo

Wednesday, October 28, 2009

BUSINESS QUIZ-6

1.What is common to tequila, Madhubani paintings and Goan feni?
Ans.They all have been awarded geographical copyrights.

2.Which US state if considered a separate nation would be ranked as the 8th largest economy in the world?
Ans.California

3.Who makes a perfume for a lollipop (confectionery) brand whose logo was designed by Salvador Dali? Name both.
Ans.Chupa Chups a lollipop brand founded in Barcelona and Coty Inc makes a perfume also for the same brand.

4.One of the sons of the founder of this Scotch brand named after his family was an MP and was knighted. He was much loved for his quick wit and pleasant way. His legendary philosophies on life have been given a nickname and are often quoted in the press. What was the nickname?
Ans.Dewarism named after Sir Thomas R Dewar, whose family owns the Dewar's Scotch whisky brand.

5.Who founded the organisation DATA and what does it stand for?
Ans.The organization DATA (Debt, AIDS, Trade, Africa) was established in 2002 by Bono and Bobby Shriver a Kennedy family member. DATA aims to eradicate poverty and HIV/AIDS in Africa.

6.In 1979, McGraw-Hill repeatedly rejected the offers of American Express for a takeover and it won. McGraw-Hill was known as one of the first adopters of a style of takeover defense. Name it.
Ans.Scorched Earth. A strategy adopted by shareholders and management to do whatever it takes to fend off a hostile takeover.

7.What is the term used to describe a network that is marked by using intelligent devices (likePCs) at the periphery that make use of the network and does not interfere with an application’s operation?
Ans.Dumb Network.

8.The world’s largest food company is threatening to leave its home country if its government imposes a cap on executives’ salaries. Name the company and the country.
Ans.Nestle and Switzerland.

9.If Black Chic is to South Africa, with which country and company would you link the brand Fiancée?
Ans.Egypt. Brands owned by Marico India.

Tuesday, October 27, 2009

BUSINESS QUIZ-5


1.Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras.
Ans.Yale University, named after Elihu Yale

2.Recently, a product was introduced in the US markets that was named after a renowned immunologist who joined this beverage company as its first chief of R&D in 1993. Name the product and the company.
Ans.VIA, the instant coffee brand from Starbucks. It’s named after the company’s former R&D chief Donald Valencia.

3.Who was credited by Philip Kotler for popularising the term "Relationship Marketing"?
Ans.Barbara E Bund of MIT Sloan School of Management

4.This dish first invented by Kundan Lal Gujral in 1929 in Peshawar and served by one of Delhi's most popular restaurants founded by him is celebrating its 80th anniversary. Name it.
Ans.Tandoori, butter chicken

5.Which founder spoke these words: Time should make enemies and Life should make friends?
Ans.Henry R Luce, the founder of the Time and Life magazines

6.Who manufactured the first portable MP3 player?
Ans.South Korean company Saehan with its MPMan F10/F20 models

7.This dairy products company in the UK sells Cow & Gate Baby foods, Farmer's Wife cream and St Ivel cheese. It also has named one of its products from the Indian brand Amul. Name the brand and the company that owns it.
Ans.Utterly Butterly butter from UNIQ of the UK

8.Who started an ad agency in 1980 with a mandate from its promoter to set up one of the best textile advertising agencies in India?
Ans.A G Krishnamurthy, the founder of Mudra, on the behest of Dhirubhai Ambani

9.In this company, its products are identified by single word names. The storage units and coffee tables it manufactures are named after places in Sweden and its bathroom items are named after Scandinavian lakes, bays and rivers. Identify it.
Ans.Ikea
BUSINESS QUIZ-4
1.What is common to Xerox, Lufthansa, Alcatel and Olivetti in the Indian context?
Ans.They all had joint ventures with the B K Modi group in India

2.This Indian entrepreneur named one of the ITES companies he set up by the Latin word for the number ‘4’. Identify the person and the reason for naming it so?
Raman Roy, the BPO startup entrepreneur, appropriately named his fourth venture Ans.Quattro

3.What was the excitement about amongst the readers around the world and the residents of the Village of Mamaroneck on the release of issue No. 600 to issue No. 603 of a publication that comes out from there?
Ans.Archie Comics. Issues in which Archie gets married to Veronica first and then Betty.

4.Name the market researcher and the term he coined in the late 1950s when he used a tachistoscope and projected the words ‘Drink Coca-Cola’ and ‘Eat Popcorn’ for 1/500th of a second at the screening of a movie and claimed that the sales of the respective products had gone up.
Ans.James Vicary who coined the term Subliminal Advertising

5.Which company came out with this line during its days of leadership in its category: “The leader should do more. It’s only right”?
Ans.Cadillac

6.Which company was asked to withdraw one of its specially designed beverage cans from the market after a customer complained that when the packs were stacked in a certain way on a shelf, they produced a pattern that read S-E-X?
Ans.Pepsi

7.What is the third bottom line in the management term “Triple Bottom Line”?
Ans.The company’s planet account. A measure of how environmentally responsible it has been.

8.Who had named its brands as Fugitive, Die-Hard, Titanic and Terminator after the Hollywood blockbusters.
Ans.Woodland Shoes

9.Name the two-wheeler brand whose name when translated in its country of origin means a ‘wasp’.
Ans.Vespa in Italian means a wasp
BUSINESS QUIZ-3

1.What is the term used to describe a person working for a group or cluster of different employers, or job and a business, or whatever combination comes together best for him or her? It involves the expansion of the concept of freelancing beyond that of self-employed professionals.
Ans.Portfolio working, coined by Joanna Grigg

2.Who are budtenders and where are they employed?
Ans.Budtenders are medical Marijuana collectives who work in legalised Marijuana clinics

3.The first frequent flyer programme was invented by marketing executives of a now defunct airline. Name it. American Airlines was the next to follow in 1981.
Ans.Neal J Robinson and Jeff Krida of Braniff Airways Inc

4.The first disabled doll on a wheelchair was introduced as a companion to an able character already being sold. Name the doll and the year it was introduced.
Ans. Becky, launched by Mattel in 1997 as a disabled friend of Barbie

5.Whom did Martin Cooper, the inventor of the cell phone, strategically make the first cell phone call to?
Ans.To Joel Engel, the head of cell phone research at rival AT&T’s Bell Labs

6.This large multinational had a firm dress code under its founder and beards were prohibited until 1945, when a bearded Herbert Grosch joined this company as its second scientist. Name the company.
Ans.IBM under Thomas Watson

7.Which company is planning to launch a brand called AdeZ in a year’s time in India?
Ans.Hindustan Unilver. AdeZ is a soya-based fruit drink.

8.Which company’s global internship programme is called InStep?
Ans.Infosys

9.In the 1980s, who had launched a soap called Vigil in India?
Ans.Godrej Soaps

10.The restaurant chain that recently won a trademark case against one of the world’s largest American companies.
Ans.McCurry, the Malaysian Chicken curry restaurant chain

Saturday, October 24, 2009

BUSINESS QUIZ-2

1. Which Indian Tech company presently in news is a Joint venture between BT and M&M?
Ans. Tech Mahindra
2. The Journal first published in 1889, featured the Jones 'Average', the first of several indexes of stock and bond prices on the New York Stock Exchange. How do we know that today?
Ans. Wall Street Journal
3. Which product literally means "white snow"?
Ans. Nivea
4. Who is the brand ambassidor for Reliance Mobile?
Ans. Hrithik Roshan
5. Which minister recently suggested that the CEO pay package should be capped?
Ans. Salman Kurshid

Friday, October 23, 2009

BUSINESS QUIZ-1

  1. N.Thanu got a double first class in BA from Loyola College, Madras. He worked as an illustrator in Ananda Vikatan and later with The Indian Express and Swarajya. Which famous educational organization was founded by him?
  2. In the world of trade and commerce what is special about the commissioning of Monte dei Paschi si Siena in Italy in 1742
  3. Connect Indian princess, Kalyani black lable
  4. Connect used underwear, Human parts, lotteries,Live animals
  5. Which celebrity owns V starr interiors
  6. In April 1978 McKinsey's John Larson decided to ask a colleague to step in at the last minute to make a presentation on some research he'd done. The presentation led to what?
  7. Which corporate is headquartered in Bush house ?
  8. He started his career with a short stint at Emmons & Jones, and almost joined IBM, before eventually coming back to India in 1962, to eventually be at the helm of, today,a famous conglomerate. Who ?
  9. Which Indian company’s headquarters has moniker “antariksh”?
  10. The book "Bangalore Tiger" by Steve Hamm,senior writer for BusinessWeek speaks of the transformation and impact on the tech services industry of which Indian IT major ?
  11. What did an Italian monk, Luca Pacioli, purportedly start in the world of finance?
  12. This company was founded in 2005 by Steve Chen and Chad Hurley , after being frustrated by the difficulties of sharing video files. Initially it received funds from investment firm Sequoia Capital. It was bought by Google for $1.65 billion. Identify the company.
  13. With which FMCG brand would you associate,” Uncommon Sense”?


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    Answers are:-
    1.Brilliant Tutorials
    2.First trading Bank was established then
    3.“Vijay Mallaya”. Kalyani Black label is a lager brand from United Breweries (owned by Mallaya of course). The yatch owned by Vijay Mallaya is named “Indian Princess”
    4.Things that can't be sold on Ebay (list of prohibited items)
    5/Venus Williams
    6..The book "In Search of Excellence", the colleague was Tom Peters
    7.BBC
    8.Ratan Tata
    9.ISRO
    10.WIPRO
    11.Modern Accounting System
    12.You Tube
    13.Marico