BUSINESS QUIZ-19


1.Fill in the blanks and identify the company from this ad: “In 1969 space pioneers Armstrong, Aldrin and Collins set out to bring the moon a little closer. In 1969 our founders ___, ___ and ____ set out to make the world a little smaller.”

Ans.Adrian Dalsey, Laryy Hillblom and Robert Lynn, the founders of DHL

2.The founder of this company used storytelling to rally all project members around his vision and set up a creative group, Imagineering, to carry on his company’s tradition of dreaming up new ideas. Identify him.

Ans.Walt Disney

3.Name this management guru who lays claim to introducing the word “synergy” in management vocabulary. He put it across as “2+2=5”. He is also known to have examined corporate advantage long before Michael Porter.

Ans.Igor Ansoff, known as the father of strategic management

4.Which company keeps a blue binder called the Talent Portfolio that has the names of its up-and-coming leaders? This company is regarded as one of the best in succession planning.

Ans.Procter & Gamble

5.This recent brand campaign abbreviation reads CHEW in English and GOMME in French. Name the brand and campaign.

Ans.Wrigley Canada’s campaign called Canadians Helping Each Other Win (CHEW).

6.He started as a video salesman and went on to become a company’s CEO. He is known to be social media-savvy and posts questions to his employees on the company’s internal website called Watercooler. Identify him.

Ans.Brain Dunn, CEO of Best Buy

7.In the 1870s, Remington, a company best known for its breech-loading rifle, approached another company to market one of its products overseas. The latter refused since Remington had tried to compete with it in an earlier attempt. Name the product and the company Remington approached.

Ans.Remington approached Singer Corporation to sell its typewriters

8.This founder of a firm said that Jesus Christ had all the traits of an advertising executive. He also published a bestseller in the 1920s. Name him and the book.

Ans.Bruce Barton wrote the book The Man Nobody Knows

9.Which company’s corporate campaign has the tagline: “You can see everything from here”?

Ans.United Technologies, owner of Otis, Carrier air conditioning and Sikorsky Helicopters