BUSINES QUIZ-15

1.Which company or brand publishes a bi-annual magazine titled Innovation? This company is looked upon as one of the most innovative in its business.
Ans.Carl Zeiss, the German optics company

2.What’s the term for a blog that appears to be written by an individual, but is actually maintained by a company’s marketing department or public relations firm to push a product or service?
Ans.Flog or flogging (fake blogging)

3.Name the US bank which is opening a branch inside a Dunkin Donuts store. The bank is a part of the Royal Bank of Scotland Group.
Ans.Citizens Bank

4.Nearly 300 years ago, this breed of horses was developed in Scotland. These powerful horses are easily recognised by the long hair covering their hooves. For over 75 years, they served as ambassadors of a well-known American brand. The company also breeds these horses. Name the horse brand and the horse breed.
Ans.Budweiser Clydesdales. Clydesdale is a place in Scotland.

5.Inspired by the book Innovation Tournaments written by Wharton Business School professors which company has joined hands in sponsoring a global innovation tournament?
Ans.Wipro Technologies

6.Who is often referred to as the father of the pill?
Ans.Carl Djerassi, who developed a synthetic equivalent of progesterone, the key ingredient in contraceptive pills

7.Who said this: “I knew we needed a weapon to break through the US market, and it has to be something different, something that nobody else was making”?
Ans.Akio Morita of Sony

8.What is common to Piqqem, a company that leverages the wisdom of crowds, and Apple Computers?
Ans.Both these companies got their angel funding from Mike Markkula Jr, without which they would not have existed

9.What are No Fear Motherload and No Fear Bloodshot?
Ans.Energy drink brands of Pepsi